The automotive parts market presents a fascinating pricing paradox that frustrates both retailers and consumers. Why does the same part cost $89 on Amazon, $130 on an e-commerce site, and $149 in a physical store? This question sits at the heart of what I call "the pricing trap"—where customer expectations clash with business realities. Diving into this complex topic, I explore the three distinct channels of parts procurement: brick-and-mortar stores with their immediate expertise and higher...
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The automotive parts market presents a fascinating pricing paradox that frustrates both retailers and consumers. Why does the same part cost $89 on Amazon, $130 on an e-commerce site, and $149 in a physical store? This question sits at the heart of what I call "the pricing trap"—where customer expectations clash with business realities. Diving into this complex topic, I explore the three distinct channels of parts procurement: brick-and-mortar stores with their immediate expertise and higher...
Episode 3: The Pricing Trap: What Customers Say vs. What They Pay
Parts Perspective Podcast
19 minutes
4 months ago
Episode 3: The Pricing Trap: What Customers Say vs. What They Pay
The automotive parts market presents a fascinating pricing paradox that frustrates both retailers and consumers. Why does the same part cost $89 on Amazon, $130 on an e-commerce site, and $149 in a physical store? This question sits at the heart of what I call "the pricing trap"—where customer expectations clash with business realities. Diving into this complex topic, I explore the three distinct channels of parts procurement: brick-and-mortar stores with their immediate expertise and higher...
Parts Perspective Podcast
The automotive parts market presents a fascinating pricing paradox that frustrates both retailers and consumers. Why does the same part cost $89 on Amazon, $130 on an e-commerce site, and $149 in a physical store? This question sits at the heart of what I call "the pricing trap"—where customer expectations clash with business realities. Diving into this complex topic, I explore the three distinct channels of parts procurement: brick-and-mortar stores with their immediate expertise and higher...
