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Partnerships Unraveled
Partnerships Unraveled
205 episodes
1 day ago
In this episode of Partnerships Unraveled, we sit down with Miguel Carrero, VP of Global Partner Ecosystem Growth at WatchGuard, a seasoned leader with a rare blend of experience across startups, private equity-backed firms, and large enterprises. Miguel shares his channel philosophy shaped by decades of working across partner models, market segments, and organizational structures. We unpack what it means to “meet partners where they are” moving beyond legacy segmentation models to frameworks...
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Marketing
Business
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All content for Partnerships Unraveled is the property of Partnerships Unraveled and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode of Partnerships Unraveled, we sit down with Miguel Carrero, VP of Global Partner Ecosystem Growth at WatchGuard, a seasoned leader with a rare blend of experience across startups, private equity-backed firms, and large enterprises. Miguel shares his channel philosophy shaped by decades of working across partner models, market segments, and organizational structures. We unpack what it means to “meet partners where they are” moving beyond legacy segmentation models to frameworks...
Show more...
Marketing
Business
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Amy Avalos - Partner Marketing That Works
Partnerships Unraveled
22 minutes
2 months ago
Amy Avalos - Partner Marketing That Works
In this episode of Partnerships Unraveled, we sit down with Amy Avalos, Director of Partner Marketing at Zendesk, who brings over 15 years of experience across nearly every role in the partner ecosystem. With a rich background spanning startups to global tech companies, Amy unpacks the realities and myths of partner marketing, partner-led growth, and building scalable programs that actually deliver. We explore when organizations should invest in partnerships, why partner feedback is one of yo...
Partnerships Unraveled
In this episode of Partnerships Unraveled, we sit down with Miguel Carrero, VP of Global Partner Ecosystem Growth at WatchGuard, a seasoned leader with a rare blend of experience across startups, private equity-backed firms, and large enterprises. Miguel shares his channel philosophy shaped by decades of working across partner models, market segments, and organizational structures. We unpack what it means to “meet partners where they are” moving beyond legacy segmentation models to frameworks...