In an ever-changing world it’s all about staying connected, building connections, and seeing where the next collaboration takes a marketing campaign. From an initial brief to the follow-through, teamwork, and final execution:
What paths are going to make a campaign’s success more than a possibility?
Join host Brett Marchand, CEO of Plus Company—an agency that networks marketing departments, creatives, and strategic consultancies— as he talks with other thought leaders about the right choices to make your clients’ next campaigns drive forward. This…is Partners in Possibility.
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In an ever-changing world it’s all about staying connected, building connections, and seeing where the next collaboration takes a marketing campaign. From an initial brief to the follow-through, teamwork, and final execution:
What paths are going to make a campaign’s success more than a possibility?
Join host Brett Marchand, CEO of Plus Company—an agency that networks marketing departments, creatives, and strategic consultancies— as he talks with other thought leaders about the right choices to make your clients’ next campaigns drive forward. This…is Partners in Possibility.
Scary Movies, Taxes, and Marketing To Gen-Z With TurboTax
Partners In Possibility
26 minutes
1 year ago
Scary Movies, Taxes, and Marketing To Gen-Z With TurboTax
Marketing to Gen-Z has been a challenge for as long as they entered the marketing world. It’s rare they will engage with any form of advertising and they seem to be allergic to branded content. So what kind of response and result would a brand get if they made a short film instead of an ad? Join Brett as he invites Gah-Yee Won, Head of Marketing at Intuit, and Josh Budd, Chief Creative Officer at Citizen Relations, as they discuss their award-winning short–film Undone. Josh came to Intuit with an experiment to better market to Gen-Z and heavily play on the anxiety so many of us feel around tax time. Tune in to better understand how a 9-minute short horror film helped to generate buzz at places like Drum Magazine, and even a few film festivals. If you want to jumpstart the way you engage with your Gen-Z customer base you’re not going to want to miss this. -Subscribe to Partners in Possibility on all podcast platforms to get your finger on the pulse of marketing to Gen Z!
In an ever-changing world it’s all about staying connected, building connections, and seeing where the next collaboration takes a marketing campaign. From an initial brief to the follow-through, teamwork, and final execution:
What paths are going to make a campaign’s success more than a possibility?
Join host Brett Marchand, CEO of Plus Company—an agency that networks marketing departments, creatives, and strategic consultancies— as he talks with other thought leaders about the right choices to make your clients’ next campaigns drive forward. This…is Partners in Possibility.
