Cheetle in Cheadle (ft. Jess Spaulding and Josh Budd)

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Partners In Possibility

Plus Company

18 episodes

3 months ago

In an ever-changing world it’s all about staying connected, building connections, and seeing where the next collaboration takes a marketing campaign. From an initial brief to the follow-through, teamwork, and final execution:

What paths are going to make a campaign’s success more than a possibility?

Join host Brett Marchand, CEO of Plus Company—an agency that networks marketing departments, creatives, and strategic consultancies— as he talks with other thought leaders about the right choices to make your clients’ next campaigns drive forward.

This…is Partners in Possibility.

From the Plus Company

All content for Partners In Possibility is the property of Plus Company and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

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Cheetle in Cheadle (ft. Jess Spaulding and Josh Budd)

Partners In Possibility

23 minutes

2 years ago

Cheetle in Cheadle (ft. Jess Spaulding and Josh Budd)

Fun fact: When you eat those amazing Cheetos, you’re left with a tasty souvenir: the orange dust on your fingers, which actually has a name: Cheetle. This episode is a conversation with two of the creative minds behind the award winning Cheetle in Cheadle campaign, Jess Spaulding, CMO at PepsiCo Foods Canada and Josh Budd, Chief Creative Officer at Citizen Relations.

In this conversation, Josh and Jess give us a peek behind the curtain and share all about how the Cheetle statue came to life and quickly became a viral sensation, attracting thousands of fans from all over. This award winning campaign generated significant coverage, and became a global phenomenon.

We discuss how their unique approach to this campaign allowed them to stand out from a crowded marketing field on this episode of Partners in Possibility.

Check Out The Cheetle in Cheadle:

- Sizzle reel: https://youtu.be/_aTOhzld1V0

- Cheeto’s Press Release:
https://www.fritolay.com/cheetos%C2%AE-proudly-unveils-a-statue-to-commemorate-cheetle-the-official-term-for-the-brands-orange-dust

-Jimmy Kimmel & Don Cheadle:
https://www.youtube.com/watch?v=82dyXsYsaPs

from plus company