Carly interviews Michael Perry,  founder and CEO of Maple - a family tech startup aimed at easing the burden of parenting and helping families spend more quality time together. Michael shares the story behind Maple, how the app helps families get organized, collaborate on household tasks, plan events/appointments, and distribute the mental load more evenly. He discusses the integration of AI, machine learning, and partnerships to create a centralized home operating system. Michael also reflects on his journey as a serial entrepreneur and the evolution of his leadership style and company culture over time. - Overview of Maple app features like shared folders, to-do lists, calendars, shopping lists, expense tracking etc. - How Maple enhances visibility and collaboration between parents/caregivers  - Integrations with services like Instacart for grocery delivery - Plans to incorporate AI/ML for proactive suggestions and setup assistance - Michael's background as a 4-time founder, including a previous AI startup acquired by Shopify - Building a family-friendly company culture with flexible work arrangements  - Overcoming app fatigue by providing a unified home management solution - Growth through paid advertising on Instagram, Facebook, Google ads - Designing the pricing model for Maple   Promo code:  Nessle users and listeners can try Maple Premium free for 60 days using the code "MAPLEPLUS60" after downloading the app. Contact: Michael invites collaboration opportunities and feedback at michael@growmaple.com