Welcome to Parent Tech Allies, where we share insights from leaders in parent support. Today, we're joined by Arezou Zarafshan, the CEO of Call Emmy, a marketplace connecting families with vetted help. Arzou shares how Call Emmy offers on-demand, trusted services, rooted in her own experience as a mom. She talks about the journey from idea to platform, highlighting early challenges and strategic pivots. Arezou explains the platform's focus on trust and its evolution from a rudimentary app to a nationwide service provider. She shares insights on growth strategies, including leveraging event partnerships for childcare services. Arzou also discusses her experience with equity crowdfunding and offers advice for founders. Listeners can connect with Call Emmy for partnerships or explore onsite childcare options for events--just check out www.callemmy.com. [https://callemmy.com/]  And visit nessle.com [https://www.nessle.com/] to take our parenting quiz and find expert resources--like Call Emmy and more!--to support you along your journey.