Amy Vale is the founder of For the Cubs, a company providing quality comfort essentials for people of all ages, while giving back to the foster care system. Motivated by her experience as a foster parent, Amy transitioned from a successful marketing career with brands like Spotify and charity:water to entrepreneurship, to launch For the Cubs. After undergoing foster care training, Amy knew she found a gap in the market. For the Cubs' hero product, Percy – a weighted plush bear named after her late grandfather – embodies Amy's mission to provide comfort and belonging to every child. As a licensed foster care parent, Amy is an expert in parenting skills, caretaking techniques, and the foster care system.