Cole Schaefer and Brian Waddick, college roommates, had started a sunflower seed company in their dorm room at the University of Minnesota: SMACKIN’ Sunflower Seeds. Out of money and with COVID impacting the world, Cole and Brian had to make aa decision: find a way to keep the business going or quit. They believed in what they were doing and double-down on their goal of creating a sunflower seed inspired by the nostalgia of spitting seed on little league baseball fields but upgraded for the 21st century consumer. A healthy snack that tastes better than you remember with bold and unique flavors. Today, SMACKIN’ Sunflower Seeds is a growing profitable company. Their journey to creating a successful brand is filled with Perspective, Perseverance and Partnerships. “Nothing in life worth doing is easy and the journey is usually worth it.” – Cole Schaefer, Co-Founder of SMAKIN’ Sunflower Seeds Check out SMACKINS' website: https://smackinsunflowerseeds.com Follow [GUEST] on Twitter: and Instagram: @smackinsunflowerseeds FOLLOW PARALYSIS TO PURPOSE Twitter: https://twitter.com/Paral2Purpose Instagram: https://www.instagram.com/paralysis2purpose/ Facebook: https://www.facebook.com/paralysis2purpose TikTok: https://www.tiktok.com/@paralysis2purpose Mailing List: http://eepurl.com/hzE5n9 FOLLOW OUR HOST, DAVID COOKS Twitter: https://twitter.com/dcespeaks Instagram: https://instagram.com/dcespeaks Facebook: https://www.facebook.com/dcespeaks/ Website: https://davidcooksspeaks.com/ Listen in for stories of growth, change, and discovery by both individuals and corporations on their journeys from Paralysis to Purpose. http://paralysis2purpose.com/