Your Website Is Killing Your ROI (Here’s How to Fix It)

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Paid Media For The Rest Of Us - Digital Marketing Demystified for Real-World Use

April Borovskaya

10 episodes

5 days ago

Paid Media for the Rest of Us is the podcast for marketers who’ve suddenly been handed a digital marketing plan and budget—with no training, no roadmap, and way too many hats to wear. Hosted by April Borovskaya, a strategist who's been in the trenches, this show breaks down what each platform is really good for, when to use it, and how to avoid wasting money. Each series focuses on one paid channel—like Google Ads or Meta—guiding you from the basics to what actually works in the real world. No jargon. No fluff. Just real talk and practical advice for marketers figuring it out as they go.

Marketing

Business

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All content for Paid Media For The Rest Of Us - Digital Marketing Demystified for Real-World Use is the property of April Borovskaya and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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Your Website Is Killing Your ROI (Here’s How to Fix It)

Paid Media For The Rest Of Us - Digital Marketing Demystified for Real-World Use

9 minutes 20 seconds

2 months ago

Your Website Is Killing Your ROI (Here’s How to Fix It)

Is your website quietly draining your ad dollars? You might be running great campaigns, but if your website isn’t optimized, you’re leaving ROI on the table.

In this episode of Paid Media for the Rest of Us, April Borovskaya breaks down the most common website mistakes that sabotage your marketing performance—and exactly how to fix them. From slow site speed to poor messaging, weak CTAs, and mobile-unfriendly layouts, she reveals the hidden issues that can derail your conversion rates.

You’ll learn:

How to match your website setup to your budget and growth stage (DIY vs. custom builds)
Why speed and performance matter more than you think
The messaging and grammar tweaks that increase trust instantly
How to craft CTAs that actually drive action
The “above the fold” rule for mobile success
Why integrations with booking tools and forms are critical for tracking conversions

Whether you’re running ads for a small business or managing campaigns at scale, your website can either multiply your ROI—or kill it. Tune in to learn how to make sure it’s working for you, not against you.