The #1 Way Most People Waste Money on Ads

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/8d/16/f6/8d16f610-9069-f128-2bbe-6beed3afa47a/mza_10945065993879720476.jpg/600x600bb.jpg

Paid Media For The Rest Of Us - Digital Marketing Demystified for Real-World Use

April Borovskaya

10 episodes

5 days ago

Paid Media for the Rest of Us is the podcast for marketers who’ve suddenly been handed a digital marketing plan and budget—with no training, no roadmap, and way too many hats to wear. Hosted by April Borovskaya, a strategist who's been in the trenches, this show breaks down what each platform is really good for, when to use it, and how to avoid wasting money. Each series focuses on one paid channel—like Google Ads or Meta—guiding you from the basics to what actually works in the real world. No jargon. No fluff. Just real talk and practical advice for marketers figuring it out as they go.

Marketing

Business

RSS

All content for Paid Media For The Rest Of Us - Digital Marketing Demystified for Real-World Use is the property of April Borovskaya and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/43878400/43878400-1755611039544-93934f6ccf7ad.jpg

The #1 Way Most People Waste Money on Ads

Paid Media For The Rest Of Us - Digital Marketing Demystified for Real-World Use

14 minutes 32 seconds

2 months ago

The #1 Way Most People Waste Money on Ads

Series: How to Not Waste Your Ad Budget

Episode 6: The #1 Way Most People Waste Money on Ads

If you’re spending money on ads without proper conversion tracking, you’re throwing dollars out the window. In this episode, April Borovskaya breaks down the single biggest culprit of wasted ad spend—and exactly how to fix it.

Here’s what you’ll learn:

Why not tracking conversions properly sabotages your campaigns
How to set up conversion tracking through GA4 or Google Tag Manager (GTM)
The importance of conversion windows (last click vs. first click, wide vs. small windows)
Why data from tools like Shopify, Glew, or other platforms rarely line up 100% with GA—and what to do about it
Which conversions actually matter most (hint: it’s not website traffic)
- Sales
- Calendar bookings
- Form submissions
- Phone calls

Why this matters:
Without reliable conversion tracking, you can’t:

Accurately report results to clients or leadership
Train Google and Meta’s algorithms to find more of your best customers
Run advanced bid strategies like “maximize conversions” effectively

This episode is your step-by-step guide to ensuring your ad budget isn’t silently hemorrhaging because of tracking errors.