Paid Insights Podcast: Where We Deconstruct AdWords Ad Campaigns To Learn From Other Companies Mistakes
Ross Winn: AdWords & PPC Expert
16 episodes
8 months ago
The Paid Insights Podcast will help you succeed with Google AdWords, Facebook Ads, landing page design, copywriting and more. I will analyze ads and landing pages of different companies in various industries so you can learn what works and what doesn't work in online marketing today. Paid advertising is both an art and a science - that's what makes it so fun, but also difficult. Plus we'll have the occasional expert interview. Enjoy!
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The Paid Insights Podcast will help you succeed with Google AdWords, Facebook Ads, landing page design, copywriting and more. I will analyze ads and landing pages of different companies in various industries so you can learn what works and what doesn't work in online marketing today. Paid advertising is both an art and a science - that's what makes it so fun, but also difficult. Plus we'll have the occasional expert interview. Enjoy!
PIP 004: Interview With Johnathan Dane Of KlientBoost
Paid Insights Podcast: Where We Deconstruct AdWords Ad Campaigns To Learn From Other Companies Mistakes
43 minutes 3 seconds
8 years ago
PIP 004: Interview With Johnathan Dane Of KlientBoost
This interview with Johnathan Dane was amazing. We covered a ton of stuff in about 45 minutes and he brought a ton of value. I think I learned a few things listening to it again to take these notes.
Here’s a highlight of the things we covered:
How Johnathan Dane got his start in PPC (it starts with craigslist)
Common mistakes with AdWords / Landing Pages
Not focusing on the important metrics: close rate, conversion rate, revenue
Not tracking revenue & sales
[Iceberg Effect](https://klientboost.com/ppc/adwords-strategy/) (and why SKAGs are crucial)
Why you need to balance lead volume vs lead cost for the highest amount of revenue
Should beginners use Single Keyword Ad Groups (SKAGs)?
Why higher consideration searches do better using the homepage as a landing page
Why certifications are crap (see DMI article below)
How to get started with AdWords
Learn by doing if possible, if not, learn by reading
Why you should focus on the macro things first
Why you should use multi-step landing pages
Why you need to match your offer to the traffic temperature
Tips for dealing with slow clients
Why KlientBoost doesn’t use bidding platforms
Switzerland having a minimum income for humans (don’t ask)
Robots taking over our jobs?
Missing features in AdWords or Facebook Ads?
Target individually (1 person)
[Snapchat Ads](https://www.snapchat.com/ads)
Estonia
Notable Quotes:
Be a problem solver first.
What can I do to bring value in a progressive manner?
Connect with Johnathan & KlientBoost:
\* [KlientBoost.com](https://klientboost.com/) (that’s with a K)
\* [@johnathandane](https://twitter.com/JohnathanDane)
\* [@klientboost](https://twitter.com/KlientBoost)
Links mentioned:
[11 Things Everyone Gets Wrong In Their Digital Marketing Career](https://digitalmarketinginstitute.com/blog/17-06-16-11-things-everyone-gets-wrong-in-their-digital-marketing-career) – Digital Marketing Institute
[Unbounce Conference Presentation By Johnathan](http://calltoactionconference.unbounce.com/speakers/2016-johnathan-dane/)
[Keyword Search Intent](https://agencyanalytics.com/blog/keyword-search-intent)
Tools Mentioned:
\* [AdWords Editor](https://www.google.com/intl/en-US/adwordseditor/)
\* [Unbounce](http://unbounce.com/)
\* [Hotjar](https://www.paidinsights.com/hotjar)
\* [VWO](https://vwo.com/)
Paid Insights Podcast: Where We Deconstruct AdWords Ad Campaigns To Learn From Other Companies Mistakes
The Paid Insights Podcast will help you succeed with Google AdWords, Facebook Ads, landing page design, copywriting and more. I will analyze ads and landing pages of different companies in various industries so you can learn what works and what doesn't work in online marketing today. Paid advertising is both an art and a science - that's what makes it so fun, but also difficult. Plus we'll have the occasional expert interview. Enjoy!
