Carol Deeney - Taking Haggis Global, Building a Franchisable Brand & Lessons in Consistency

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Packed House Podcast

Packed House

26 episodes

4 days ago

This is the podcast for independent hospitality owners who want to grow their businesses. The place where we talk to owners, managers & staff from top independent businesses about their journey and about their stories. Running your own place can be a lonely road sometimes. So whether you’re looking for inspiration or just want to hear something that makes you feel like you’re not in this alone. Then this is the place for you.

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Entrepreneurship

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Carol Deeney - Taking Haggis Global, Building a Franchisable Brand & Lessons in Consistency

Packed House Podcast

58 minutes 39 seconds

1 year ago

Carol Deeney - Taking Haggis Global, Building a Franchisable Brand & Lessons in Consistency

Colm chats to Carol Deeney, owner & operator of Deeney's. The home of Scottish scran and the famous Macbeth (haggis toastie).

Deeney's is now a multinational brand via East London, Tokyo and Phuket. Yes, you read that correctly!

Was it always Carol's plan to take haggis global?

A fascinating journey and great lessons for anyone wondering what the ingredients for a powerhouse hospitality brand are.

Chatting: -> Advertising Industry to Scottish Street Food -> The foundations of building a strong brand -> Having a USP and sticking to it -> Lessons in consistency and simplicity -> Taking Haggis global via Japan & Thailand - lessons learned along the way If you want to chat about anything in the episode, or would like some help making changes to your independent hospitality business, drop Colm & Frankie a DM on Instagram or send an email to info@packedhouse.co.uk