How do you design packaging for end of life? You begin at the end and back into the design that delivers the most sustainable solution for each brand. Let's understand why Design Matters as well as why asking the right questions are as important as creating a clear sustainable packaging communication strategy is not just clever, but necessary.

Packaging designer Evelio Mattos shares his experiences working with brands ranging from start-ups to global brands over 15 years, and how he continues to innovate and educate. 

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