Coke just released images of their new paper bottle and there is a ton of coverage without any asking is paper bottles are actually sustainable packaging? How you design packaging and minimize packaging waste isn't always about material selection, but about human behaviors.

Let's discuss how Coke's packaging may work and how consumers may interact with it to dispose of it. 

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Unsure how to get started, check out their sustainable packaging guide which you can download for free here: https://bit.ly/IDPgreen

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