Our first listener question!!
Ok, so how do you bring value to a brand when you sell packaging? Focus on the brand's biggest pain points not your packaging. How is their packaging being fulfilled? Is it an automated process, in-line, semi-automated, find out and understand that process to learn the fillers biggest pain points. Speak to the packaging distributor or the product distributor and find their biggest pain points!
It's all about uncovering everyone's pain points at different phases of the supply chain, then determining the way you can solve the top three pain points. It may actually mean you sell less packaging sometimes, but that's a good partner. Focus on them first, and selling packaging second.
You'll develop a great relationship and reputation in the industry and soon your client list will grow beyond your own thoughts.
Reach out to Evelio on linked to leave him a recorded question.