Welcome to Packaging Perspectives podcasts. You’re a reader of the Packaging Group brand magazines; now become a listener. The Packaging Perspectives channel provides you with industry news, innovations and engaging interviews that keep you up-to-date, informed, and entertained. Each episode features expert packaging professionals interviewed by editors of the Packaging Group. Scroll down and click an episode to listen. It will automatically begin in the player below.
Available on |
All content for Packaging Perspectives Podcast is the property of www.packagingstrategies.com and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Packaging Perspectives podcasts. You’re a reader of the Packaging Group brand magazines; now become a listener. The Packaging Perspectives channel provides you with industry news, innovations and engaging interviews that keep you up-to-date, informed, and entertained. Each episode features expert packaging professionals interviewed by editors of the Packaging Group. Scroll down and click an episode to listen. It will automatically begin in the player below.
Available on |
Brett Parker recently sat down with Shang Wu, Client Director, and Nei Valente, Creative Director, for Design Bridge & Partners to discuss their redesign campaign for Smirnoff Ice, which earned them a 2024 Designalytics Effectiveness Award. Wu and Valente explain recent changes in the beverage and alcohol space that influenced the redesign, the positive consumer feedback they received on the campaign, and lessons from the project that can be applied to all packaging redesign efforts. Images courtesy of Design Bridge & Partners
Packaging Perspectives Podcast
Welcome to Packaging Perspectives podcasts. You’re a reader of the Packaging Group brand magazines; now become a listener. The Packaging Perspectives channel provides you with industry news, innovations and engaging interviews that keep you up-to-date, informed, and entertained. Each episode features expert packaging professionals interviewed by editors of the Packaging Group. Scroll down and click an episode to listen. It will automatically begin in the player below.
Available on |
