Owning the Outcome is a podcast about the bold bets, hard lessons, and breakthrough moments that define success in the HubSpot ecosystem. Hosted by Sarah McDevitt, HubSpot’s Sr. Director of Partner Strategy, each episode dives into real conversations with the leaders rewriting the rules in an AI-first world—and owning their share of a $30B opportunity along the way.
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Owning the Outcome is a podcast about the bold bets, hard lessons, and breakthrough moments that define success in the HubSpot ecosystem. Hosted by Sarah McDevitt, HubSpot’s Sr. Director of Partner Strategy, each episode dives into real conversations with the leaders rewriting the rules in an AI-first world—and owning their share of a $30B opportunity along the way.
Why Culture Is the Real Competitive Advantage in the AI Era
Owning the Outcome
26 minutes
2 months ago
Why Culture Is the Real Competitive Advantage in the AI Era
Gemma Price is the founder and CEO of HubGem, a UK-based diamond HubSpot partner that has grown from a kitchen-table startup to a 20-person team serving schools and nonprofits worldwide. Her story blends bold entrepreneurship, deep commitment to culture, and a clear-eyed embrace of AI as an amplifier of human potential. In this episode, you’ll hear:
How Gemma turned her experience in education into a thriving HubSpot consultancy
Why every HubGem employee is now “AI-amplified” and what that means for scaling without losing quality
The PACE Model (playfulness, acceptance, curiosity, empathy) and how it shapes team culture and customer relationships
Practical examples of navigating client fears and resistance to AI adoption
Why HubGem’s people-first approach earned recognition at the British HR Awards
Gemma’s advice to other partners on scaling authentically while holding fast to their values
It’s a masterclass in building hybrid teams where humans and AI work together—without losing the heart of the business.
Owning the Outcome
Owning the Outcome is a podcast about the bold bets, hard lessons, and breakthrough moments that define success in the HubSpot ecosystem. Hosted by Sarah McDevitt, HubSpot’s Sr. Director of Partner Strategy, each episode dives into real conversations with the leaders rewriting the rules in an AI-first world—and owning their share of a $30B opportunity along the way.
