What happens when AI, generative search, and rising ad costs collide with the way small businesses market themselves? In this episode, Alan Pentz speaks with Andy Janaitis, Founder of PPC Pitbulls, about the new rules of digital marketing, the future of Google and Meta ads, and why SEO as we know it may be coming to an end.

Key Insights:

• Why Google Ads aren’t disappearing, even as AI reshapes search

• The rise of GEO (Generative Engine Optimization) and what it means for SEO

• Google vs Meta: which ad platform really drives better ROI

• How automation is changing ad buying and the role of agencies

• Why understanding ROAS, CAC, and LTV is essential before scaling ad spend

• The hidden advantage of structured, authentic content in the LLM era

Andy shares hard-earned lessons from running a boutique ad agency, explains the traps small businesses fall into when spending on ads, and reveals why strategy—not tactics—will define the winners in the new marketing game.

Perfect for founders scaling past $3–5M, entrepreneurs questioning their SEO strategy, and leaders who want to understand how AI is changing marketing forever.