From PPC to GEO: The New Growth Playbook for the Age of Automation w/ Tonya Berenson

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OwnerRX Podcast with Alan Pentz

@apentz

93 episodes

4 days ago

The OwnerRX Podcast helps small business owners break through the $3–5M growth trap. Each episode reveals proven strategies for business growth, scaling, leadership, and navigating today’s challenges. From AI disruption to global remote teams, Alan Pentz shares insights to help entrepreneurs build stronger companies and thrive in the new economy.

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Business

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Investing

Business

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From PPC to GEO: The New Growth Playbook for the Age of Automation w/ Tonya Berenson

OwnerRX Podcast with Alan Pentz

24 minutes 38 seconds

4 weeks ago

From PPC to GEO: The New Growth Playbook for the Age of Automation w/ Tonya Berenson

Google Ads are losing power, and AI is taking over. In this episode, Alan Pentz and Tonya Berenson break down how automation is reshaping digital marketing: from the decline of PPC and the rise of Google’s Performance Max, to the emergence of Answer Engine Optimization (AEO/GEO) and AI-driven cold outreach.

Learn why the future of marketing depends on community, owned channels, and creator thinking, and how to adapt before the algorithms decide for you.

Highlights:• Why PPC and Meta ads are collapsing• The truth about Google’s Performance Max• How to optimize for ChatGPT & AI answers• Using Instantly + Clay for smart outbound• Building your own audience is the only way forward

Perfect for founders, marketers, and growth leaders navigating the AI era.
#AI #Marketing #Automation #OwnerRX #AlanPentz