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Own Your Business
Sam Jacobson with Ideaction
220 episodes
1 day ago
A podcast for event professionals who want the knowledge and skills to grow a business with confidence. Industry authority Sam Jacobson hosts solo or with fellow sales and marketing expert, Katy Taylor Jacobson, with bite-sized, 20-minute episodes. Listeners take away one big idea with simple steps to put what you learn into action. Topics focus on sales, pricing, websites, and growing a team. Follow up questions answered in a private FB group.
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Entrepreneurship
Business
RSS
All content for Own Your Business is the property of Sam Jacobson with Ideaction and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A podcast for event professionals who want the knowledge and skills to grow a business with confidence. Industry authority Sam Jacobson hosts solo or with fellow sales and marketing expert, Katy Taylor Jacobson, with bite-sized, 20-minute episodes. Listeners take away one big idea with simple steps to put what you learn into action. Topics focus on sales, pricing, websites, and growing a team. Follow up questions answered in a private FB group.
Show more...
Entrepreneurship
Business
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The Truth About Luxury: It’s Not What Instagram Told You
Own Your Business
29 minutes 43 seconds
2 months ago
The Truth About Luxury: It’s Not What Instagram Told You

This episode unpacks the biggest myth in the wedding industry: that “luxury” means expensive visuals and high-end aesthetics. If you’ve been chasing the look of luxury without getting luxury clients, this one’s for you. We break down what today’s buyers really want, why most pros get it wrong, and how to make your brand feel elevated through clarity, systems, and experience.

In this episode:

  • Why chasing luxury aesthetics leaves you burned out and stuck

  • What modern luxury clients expect (hint: it’s not just pretty)

  • The difference between looking high-end and delivering high-end

  • How to upgrade your process to feel effortless and elevated

Own Your Business
A podcast for event professionals who want the knowledge and skills to grow a business with confidence. Industry authority Sam Jacobson hosts solo or with fellow sales and marketing expert, Katy Taylor Jacobson, with bite-sized, 20-minute episodes. Listeners take away one big idea with simple steps to put what you learn into action. Topics focus on sales, pricing, websites, and growing a team. Follow up questions answered in a private FB group.