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Own Your Business
Sam Jacobson with Ideaction
220 episodes
1 day ago
A podcast for event professionals who want the knowledge and skills to grow a business with confidence. Industry authority Sam Jacobson hosts solo or with fellow sales and marketing expert, Katy Taylor Jacobson, with bite-sized, 20-minute episodes. Listeners take away one big idea with simple steps to put what you learn into action. Topics focus on sales, pricing, websites, and growing a team. Follow up questions answered in a private FB group.
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Entrepreneurship
Business
RSS
All content for Own Your Business is the property of Sam Jacobson with Ideaction and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A podcast for event professionals who want the knowledge and skills to grow a business with confidence. Industry authority Sam Jacobson hosts solo or with fellow sales and marketing expert, Katy Taylor Jacobson, with bite-sized, 20-minute episodes. Listeners take away one big idea with simple steps to put what you learn into action. Topics focus on sales, pricing, websites, and growing a team. Follow up questions answered in a private FB group.
Show more...
Entrepreneurship
Business
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Listener Fave: 6 Popular Sales Tactics that Backfire
Own Your Business
29 minutes 44 seconds
3 months ago
Listener Fave: 6 Popular Sales Tactics that Backfire

Think your sales process is helping you book more couples? It might be doing the exact opposite. In this replay of one of our most popular episodes, Sam breaks down six sales tactics that seem smart on the surface but actually hurt your chances of booking. From proposal deadlines to automated replies, you’ll learn why these strategies often fail and what to do instead to convert more inquiries into paying clients.

Takeaways:

  • Why scarcity tactics like proposal expiration dates can push buyers away instead of prompting action

  • How over-qualifying leads can hurt your booking rate, especially if you’re not getting enough inquiries

  • The problem with treating discovery calls like sales pitches and how to shift your approach

  • Why quick, personal responses often matter more than polished automation in a luxury market


Own Your Business
A podcast for event professionals who want the knowledge and skills to grow a business with confidence. Industry authority Sam Jacobson hosts solo or with fellow sales and marketing expert, Katy Taylor Jacobson, with bite-sized, 20-minute episodes. Listeners take away one big idea with simple steps to put what you learn into action. Topics focus on sales, pricing, websites, and growing a team. Follow up questions answered in a private FB group.