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Own Your Business
Sam Jacobson with Ideaction
220 episodes
1 day ago
A podcast for event professionals who want the knowledge and skills to grow a business with confidence. Industry authority Sam Jacobson hosts solo or with fellow sales and marketing expert, Katy Taylor Jacobson, with bite-sized, 20-minute episodes. Listeners take away one big idea with simple steps to put what you learn into action. Topics focus on sales, pricing, websites, and growing a team. Follow up questions answered in a private FB group.
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Entrepreneurship
Business
RSS
All content for Own Your Business is the property of Sam Jacobson with Ideaction and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A podcast for event professionals who want the knowledge and skills to grow a business with confidence. Industry authority Sam Jacobson hosts solo or with fellow sales and marketing expert, Katy Taylor Jacobson, with bite-sized, 20-minute episodes. Listeners take away one big idea with simple steps to put what you learn into action. Topics focus on sales, pricing, websites, and growing a team. Follow up questions answered in a private FB group.
Show more...
Entrepreneurship
Business
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From Busywork to Bookings: Using AI the Smart Way
Own Your Business
28 minutes 18 seconds
1 month ago
From Busywork to Bookings: Using AI the Smart Way

Most wedding pros are treating AI like a shortcut for captions, blogs, and emails, but that’s not what gets clients to say yes. The real opportunity with AI is using it to sharpen your sales game. In this episode, we dig into how AI can help you read your clients better, position yourself against competitors, and keep momentum alive in the sales process. Instead of saving time, you’ll learn how to use AI to close more bookings.

Takeaways

  • Why treating AI like a content machine is keeping you from stronger sales

  • The real risks of relying on generic captions, blogs, and emails to win business

  • How to use AI for smarter sales insights drawn from feedback, competitors, and your own notes

  • What it looks like to shift from busywork to bookings with a Sales IQ approach

Own Your Business
A podcast for event professionals who want the knowledge and skills to grow a business with confidence. Industry authority Sam Jacobson hosts solo or with fellow sales and marketing expert, Katy Taylor Jacobson, with bite-sized, 20-minute episodes. Listeners take away one big idea with simple steps to put what you learn into action. Topics focus on sales, pricing, websites, and growing a team. Follow up questions answered in a private FB group.