We’re buying out of the ad industry boys’ club. Hosted by Cornett owner Christy Hiler, Own It lifts up the stories of women and nonbinary ad agency owners: their challenges, their successes, and their goals for the industry. We’re aiming to start a movement—because you don’t have the power until you own it.
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We’re buying out of the ad industry boys’ club. Hosted by Cornett owner Christy Hiler, Own It lifts up the stories of women and nonbinary ad agency owners: their challenges, their successes, and their goals for the industry. We’re aiming to start a movement—because you don’t have the power until you own it.
How Casey Benedict from Maverick Mindshare, Owns It
Own It
41 minutes
1 month ago
How Casey Benedict from Maverick Mindshare, Owns It
This week on Own It we’re talking to Casey Benedict from Maverick Mindshare. Her firm spawned from the conflict between bloggers and public relations professionals that emerged in early days of brands being involved in social media. She began bridging the gap between the two sides and brokering brand deals with what we now know as influencers.
We talked about her journey to starting and building her agency, her thoughts on the agency gap in agency ownership and her hard-line position as a tennis player that Pickle Ball is an invasive species.
We had such a fun chat. You’ll enjoy it as much as we did. Here’s my conversation with Casey Benedict.
You can find links to Casey Benedict’s LinkedIn Profile and Maverick Mindshare’s agency website in our show notes at untilyouownit.com.
If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community.
Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.
Own It
We’re buying out of the ad industry boys’ club. Hosted by Cornett owner Christy Hiler, Own It lifts up the stories of women and nonbinary ad agency owners: their challenges, their successes, and their goals for the industry. We’re aiming to start a movement—because you don’t have the power until you own it.
