In this episode, Praka chats with Mike Pearson, North American Brand Director for Christopher Ward, about his journey into the watch world, CW’s growth, and the brand’s bold new direction.
Wrist Checks
Mike – Christopher Ward C60 Trident Lumiere
Praka – Christopher Ward C63 Sealander GMT
Topics include:
Topics include:
Mike’s background and entry into the industry
How the Christopher Ward opportunity came about
Keeping pace with growth after the Bel Canto, Twelve, Lumiere, and Loco
Evolution of CW’s vision with recent models like the Twelve 660
Bespoke collaborations with groups like RedBar
Sports & Sponsorships:
Christopher Ward’s partnership with Everton Football Club
Support for Team BRIT and Shields & Stripes
Case design inspirations tied to Aston Martin
The latest release: The Twelve 660 and what’s next (materials, sizes, LOCO projects)
Mike’s Picks:
A Tale of Two Wristies Podcast
Praka’s Picks:
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