This episode is from a live recording on stage in Cannes, France during the Cannes Lions International Festival of Creativity. Host Justin Gignac has a beachside chat with street art legend Tristan Eaton. Tristan started pursuing street art as a teenager, painting everything from billboards to dumpsters in the urban landscapes of the cities where he lived. He created his first toy with Fisher-Price at the age of 18 and was and was at the forefront of the designer toy craze in the early 2000s with his work at KidRobot, creating the Dunny and Munny art toys. He is regularly commissioned by a roster of clients that includes Nike, Versace, and even Barack Obama. These days, Eaton is one of the most prominent street artists working today. His large scale mural work features a meticulous, visual collage of pop imagery mixed with his unique personal style, all executed with freehand spray paint on a colossal scale. In this episode, you will learn the importance of self-reinvention to escape formulaic mediocrity, how to know if your subconscious is driving your work, and why inviting people into your own invented universe is perhaps the only way to get clients to give you free rein.