In the final episode of Season 2, host Justin Gignac sits down with one of the founding fathers of streetwear, Jeff Staple. Jeff is the founder and creative director of Staple Design and Reed Space. His 2005 collaboration with Nike led to riots outside of Reed Space as people fought to get their hands on the limited Nike SB Dunk “Pigeon”. Many people credit that moment, and that shoe, as the shoe that catapulted sneaker culture to the masses. Additionally, Jeff hosts the podcast Business of Hype on Hypebeast Radio. He has spoken and collaborated with anyone and everyone you’d ever want to speak to or collaborate with. He’s also one of the nicest guys in the game and the unofficial mayor of the Lower East Side ever since he opened his store Reed Space in 2001. He is now the Creative Director of TGS Holdings whose shop Extra Butter is only a few doors down from the original Reed Space location on Orchard Street. In this episode, you will learn what it takes to stay relevant over the course of your career and that your only job in life is to just stay alive.