Archie Lee Coates IV is a founder and partner at PLAYLAB, INC., an extremely multi-disciplinary creative practice. With no particular focus, Archie and company simply explore things that interest them by initiating and working with others on ideas. Like + POOL, an initiative to build a water-filtering floating pool in New York’s East River. During this conversation, recorded live at On Air Fest, Archie discusses the roles that exploration and adventure play in aptly named PLAYLAB, INC's creative approach. "We don't have any goals as an office that are that specific. There's no financial goal. There's no size goal. There's a happiness and quality of life goal." In this episode, you will learn how to dream bigger, how to seek out that feeling of "I can't believe I'm doing this," and the importance of knowing when to check yourself when you're going through the motions.