If you were gone for an extended period of time would your clients miss you? If the answer is no then face it, you are easily replaceable. When we do business with a company or a prospect finally becomes a client something finally occurs; a relationship is made. Look at your significant other, or your marriage for example. You got involved in that relationship knowing there will be the good and the bad. Same circumstances comes with client relationships. Communication, ability to listen, accessibility, determining wants and needs and then fulfilling on that need are what make clients “fall in love”.
Yet, how many of us honestly do that? Online marketers that I have worked with over the years are notorious for setting up an automated system that removes them from having to communicate with their clients outside of an FB group. It’s all really quick easy money with little attention to an actual solution. We know that one person can not communicate with everyone, yet there are systems that can be set up to ensure that what they can NOT do for the client will still be taken care of.
Now, if we went away, for even a week, would they even notice? How much are we really there for our clients? Do we take their emails, calls or even follow up to ensure they are being taken care of? Do we even contact them enough for them to miss us? Maybe you can’t contact them personally, yet is there a system in place to make this happen for you?
Reflect on these questions are we head into 2021 and make it a top priority to change this human element that many businesses have lost during this amazing time of technological advances.
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