In this episode, we talk about everything branding. We discuss what is defined as a brand, the process of branding and the psychology behind creating a brand. Also, we stroll through brand archetypes and storytelling, and how successful brands conquered that success - in a global market and also in the Sri Lankan context.
JFK Clip: Published on Youtube
End Music: Coca-Cola Celebration Mix (Wavin' Flag - K'naan)
Overgrid on the web: