Twenty-eight years after its opening, the Erasmus Bridge is undergoing major maintenance. One of Rotterdam's most beautiful icons is being cleaned and repainted in 2024. In the months leading up to this maintenance, the municipality researched ways to positively communicate the need for this work and potential disruptions. The research revealed that people crossing the bridge are interested in learning more about its history, the ongoing work, and its (natural) surroundings.
At the foot of the bridge, you can scan QR codes to access a series of short podcasts on various themes. Each episode lasts about 10 minutes, roughly the time it takes to cross the bridge on foot.
This podcast is made for the municipality of Rotterdam.
Concept and program development by COBALT and On Track Agency
Hosted by Jermaine Berkhoudt
Audio by Beau Zwart
For more information, visit: www.rotterdam.nl/erasmusbrug
Hosted on Acast. See acast.com/privacy for more information.
Twenty-eight years after its opening, the Erasmus Bridge is undergoing major maintenance. One of Rotterdam's most beautiful icons is being cleaned and repainted in 2024. In the months leading up to this maintenance, the municipality researched ways to positively communicate the need for this work and potential disruptions. The research revealed that people crossing the bridge are interested in learning more about its history, the ongoing work, and its (natural) surroundings.
At the foot of the bridge, you can scan QR codes to access a series of short podcasts on various themes. Each episode lasts about 10 minutes, roughly the time it takes to cross the bridge on foot.
This podcast is made for the municipality of Rotterdam.
Concept and program development by COBALT and On Track Agency
Hosted by Jermaine Berkhoudt
Audio by Beau Zwart
For more information, visit: www.rotterdam.nl/erasmusbrug
Hosted on Acast. See acast.com/privacy for more information.
Sjors and Kristel are huge fans of the bridge. They share their favorite stories and memories. Will you be just as fond of the bridge after listening to this episode?
Guests:
Sjors Ferreira Ribeiro, Bridge Technician, Photographer, and Bridge Enthusiast
Kristel Hekkens, lives and works near the bridge and Bridge Fan
Hosted on Acast. See acast.com/privacy for more information.