Twenty-eight years after its opening, the Erasmus Bridge is undergoing major maintenance. One of Rotterdam's most beautiful icons is being cleaned and repainted in 2024. In the months leading up to this maintenance, the municipality researched ways to positively communicate the need for this work and potential disruptions. The research revealed that people crossing the bridge are interested in learning more about its history, the ongoing work, and its (natural) surroundings.
At the foot of the bridge, you can scan QR codes to access a series of short podcasts on various themes. Each episode lasts about 10 minutes, roughly the time it takes to cross the bridge on foot.
This podcast is made for the municipality of Rotterdam.
Concept and program development by COBALT and On Track Agency
Hosted by Jermaine Berkhoudt
Audio by Beau Zwart
For more information, visit: www.rotterdam.nl/erasmusbrug
Hosted on Acast. See acast.com/privacy for more information.
Twenty-eight years after its opening, the Erasmus Bridge is undergoing major maintenance. One of Rotterdam's most beautiful icons is being cleaned and repainted in 2024. In the months leading up to this maintenance, the municipality researched ways to positively communicate the need for this work and potential disruptions. The research revealed that people crossing the bridge are interested in learning more about its history, the ongoing work, and its (natural) surroundings.
At the foot of the bridge, you can scan QR codes to access a series of short podcasts on various themes. Each episode lasts about 10 minutes, roughly the time it takes to cross the bridge on foot.
This podcast is made for the municipality of Rotterdam.
Concept and program development by COBALT and On Track Agency
Hosted by Jermaine Berkhoudt
Audio by Beau Zwart
For more information, visit: www.rotterdam.nl/erasmusbrug
Hosted on Acast. See acast.com/privacy for more information.
Urban planner Riek Bakker, as head of the Urban Development Department of the Municipality of Rotterdam, developed the Kop van Zuid and successfully lobbied the national government for funding to build the Erasmus Bridge in the early '90s. Without Riek Bakker, there would be no Erasmus Bridge. Learn everything about the bridge's creation in this episode.
Guest:
Riek Bakker, Urban Planner and former Director of Urban Development at the Municipality of Rotterdam (1986-1991)
Hosted on Acast. See acast.com/privacy for more information.