Lana Rodriguez joins Matt Lionetti and The Broke Agent for an Over Ask Podcast you don’t want to miss. Lana shares how she dominates the competition in her market with a referral based business model and how she throws 6-8 amazing client events every year. Plus, a tactic every agent can implement (no budget required)—how she uses Facebook groups to grow her business and keep up with her VIP clients.

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Matt Lionetti: https://www.instagram.com/matt.lionetti/

The Broke Agent: https://www.instagram.com/thebrokeagent/

Lana Rodriguez: https://www.instagram.com/thelanarodriguez/?hl=en Lana's Facebook: https://www.facebook.com/MyLocalRealtor

Listen and Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792

Timestamps: 00:00–00:50 Intro 00:51 How Lana has served over 1500 families since 2015 03:10 Identify your superpower 06:20 Connect with the alpha of every group you are part of 09:12 Know where your client avatar is on social media 11:44 Finding Facebook groups to infiltrate and committing to your role 13:42 How Lana stays omnipresent and in front of her clients 16:53 Hosting events for 500-700 clients 20:55 Lana’s pie story 28:53 What she’s doing on Instagram and TikTok to get leads (Lana’s superpower) 32:56 Focusing on agent-to-agent content 34:00 Lana’s TikTok story 39:55 Joining Real Brokerage 47:05 What’s with all the tours & events? 50:43 How she builds connections at networking events