We have more information at our fingertips than ever before… but this doesn’t mean we’re making better decisions. Why? One culprit: the confirmation bias. From DNA analysis and political debates to the strategies we use in business and fantasy football, our desire to confirm our beliefs skews how we interpret the data in front of us.
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We have more information at our fingertips than ever before… but this doesn’t mean we’re making better decisions. Why? One culprit: the confirmation bias. From DNA analysis and political debates to the strategies we use in business and fantasy football, our desire to confirm our beliefs skews how we interpret the data in front of us.
40 years ago, memory researchers showed us that patients with amnesia could form new memories… implicitly. This sparked an ongoing revolution in research on the hidden mind: how it learns, how it influences us, and how it can be measured and changed.
Outsmarting Implicit Bias
We have more information at our fingertips than ever before… but this doesn’t mean we’re making better decisions. Why? One culprit: the confirmation bias. From DNA analysis and political debates to the strategies we use in business and fantasy football, our desire to confirm our beliefs skews how we interpret the data in front of us.