We have more information at our fingertips than ever before… but this doesn’t mean we’re making better decisions. Why? One culprit: the confirmation bias. From DNA analysis and political debates to the strategies we use in business and fantasy football, our desire to confirm our beliefs skews how we interpret the data in front of us.
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We have more information at our fingertips than ever before… but this doesn’t mean we’re making better decisions. Why? One culprit: the confirmation bias. From DNA analysis and political debates to the strategies we use in business and fantasy football, our desire to confirm our beliefs skews how we interpret the data in front of us.
Here’s a little memory test designed by psychologists Amos Tversky and Daniel Kahneman (1973) to reveal a cognitive blindspot. Try it for yourself, and listen to our podcast "The Availability Bias" to learn more about this quirky bias.
Outsmarting Implicit Bias
We have more information at our fingertips than ever before… but this doesn’t mean we’re making better decisions. Why? One culprit: the confirmation bias. From DNA analysis and political debates to the strategies we use in business and fantasy football, our desire to confirm our beliefs skews how we interpret the data in front of us.
