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Outside the Red Box
Red Box Direct
7 episodes
2 days ago
Outside the Red Box: Insights into global research equipment distribution. Your go-to podcast for insights on growing and scaling life science brands globally. Brought to you by Red Box Direct, we specialize in outsourced sales, distribution, and manufacturing for scientific instruments, with over 20 years of hands-on experience.
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Business
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All content for Outside the Red Box is the property of Red Box Direct and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Outside the Red Box: Insights into global research equipment distribution. Your go-to podcast for insights on growing and scaling life science brands globally. Brought to you by Red Box Direct, we specialize in outsourced sales, distribution, and manufacturing for scientific instruments, with over 20 years of hands-on experience.
Show more...
Business
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The Boomerang Effect: Why Trashing Competitors Backfires
Outside the Red Box
11 minutes 9 seconds
2 months ago
The Boomerang Effect: Why Trashing Competitors Backfires

Join this episode to understand the significant drawbacks of criticizing competitors in a sales or business context in life sciences sales. It argues that such negative tactics often backfire, making the accuser appear insecure, untrustworthy, and desperate. Instead of persuading customers, it can drive them toward the competitor or even insult their past choices. Listen to learn more.


Who Are We?

At Red Box Direct, we help scientific lab equipment manufacturers build a presence in Europe or Asia. 

Our Managed Office model offers a streamlined solution. It provides outsourced sales, marketing, and manufacturing services under the client’s brand, simplifying the process of setting up and running operations abroad. 

Unlike traditional distributors, we operate with full transparency. Our approach is easier, quicker, and more cost-effective.


Visit our website to learn more: redboxdirect.com

Outside the Red Box
Outside the Red Box: Insights into global research equipment distribution. Your go-to podcast for insights on growing and scaling life science brands globally. Brought to you by Red Box Direct, we specialize in outsourced sales, distribution, and manufacturing for scientific instruments, with over 20 years of hands-on experience.