Run It Like A Business | Aubrey Bergauer & Kelly Riordan

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Outside The Bachs with Kelly Riordan

Kelly Riordan

29 episodes

5 days ago

We talk to musicians, artists, and creative entrepreneurs about their careers and the lessons they learned along their journey. Hosted by Kelly Riordan, co-founder of OutsideTheBachs.com OutsideTheBachs.com is a business accelerator program for musicians that are soloing or scaling in creating their own private music studios and delivering the highest quality education to their students. Scaling full-time private music studios with: ‍ - Profitable lesson packages - Predictable sources of students - Repeatable enrollment processes

Performing Arts

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Performing Arts

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Run It Like A Business | Aubrey Bergauer & Kelly Riordan

Outside The Bachs with Kelly Riordan

1 hour 18 minutes 3 seconds

4 months ago

Run It Like A Business | Aubrey Bergauer & Kelly Riordan

In this episode, Kelly sits down with Aubrey Bergauer to explore what it really means to run a performing arts organization like a business, without sacrificing artistic integrity. Known for her transformational leadership at arts organizations, Aubrey shares data-driven strategies for growing audiences, generating new revenue, and improving retention.

They discuss the importance of the newcomer experience, how to turn first-timers into loyal supporters, and what hiring, auditions, and programming might look like for a more inclusive future. Pulling from Aubrey’s groundbreaking book Run It Like a Business, this conversation is a must-listen for anyone who wants to see the arts thrive.

More about Aubrey and her book Run It Like A Business Strategies for Arts Organizations to Increase Audiences, Remain Relevant, and Multiply Money--Without Losing the Art

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