Send us a text Welcome back Marnie Stockman, Ed.D. and Nick Coniglio, authors of the phenomenal new book, The Business of You. This episode provides a complete methodology for anyone doing the “right things” (good grades, internships, etc.) but still struggling to stand out or land the job they actually want. It's time to stop letting the world define your value and start defining it yourself. The traditional career ladder is obsolete. We discuss why you must Run Your Life Like a Business, se...
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Send us a text Welcome back Marnie Stockman, Ed.D. and Nick Coniglio, authors of the phenomenal new book, The Business of You. This episode provides a complete methodology for anyone doing the “right things” (good grades, internships, etc.) but still struggling to stand out or land the job they actually want. It's time to stop letting the world define your value and start defining it yourself. The traditional career ladder is obsolete. We discuss why you must Run Your Life Like a Business, se...
Find Your Cult Customer—and Scale Without Losing Your Soul - Episode 64
Outside Insights
45 minutes
2 months ago
Find Your Cult Customer—and Scale Without Losing Your Soul - Episode 64
Send us a text How business coach Nikhil Paul helps companies grow by going narrow, not wide Most business owners think scaling means reaching more people. Nikhil Paul says it’s the opposite. In this week’s Outside Insights, my longtime friend and small business growth coach shares why the fastest path to growth is going narrow, not wide—and how identifying your cult customer can transform your business. “You don’t need everyone to get to the top. You just need a small, cultish base that love...
Outside Insights
Send us a text Welcome back Marnie Stockman, Ed.D. and Nick Coniglio, authors of the phenomenal new book, The Business of You. This episode provides a complete methodology for anyone doing the “right things” (good grades, internships, etc.) but still struggling to stand out or land the job they actually want. It's time to stop letting the world define your value and start defining it yourself. The traditional career ladder is obsolete. We discuss why you must Run Your Life Like a Business, se...
