Accelerating Your Brand Mission - Christian Lepley

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Outdoor Industry Executive Voices

Highline Outdoor Group | Tony O'Neill

10 episodes

4 days ago

Over the past two decades, I've been privileged to build relationships and strategize with some of the most distinguished thought leaders in the Outdoor Industry and Sporting Goods brands. We dive deep into the backstories of these industry titans, as well as personal and professional development. Hosted by Tony O'Neill, Founder and President of Highline Outdoor Group, a purpose-driven executive search firm specializing in placing high-impact leaders in the outdoor industry and sporting goods companies and brands. Learn more at: https://highlineoutdoor.com

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All content for Outdoor Industry Executive Voices is the property of Highline Outdoor Group | Tony O'Neill and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Over the past two decades, I've been privileged to build relationships and strategize with some of the most distinguished thought leaders in the Outdoor Industry and Sporting Goods brands. We dive deep into the backstories of these industry titans, as well as personal and professional development. Hosted by Tony O'Neill, Founder and President of Highline Outdoor Group, a purpose-driven executive search firm specializing in placing high-impact leaders in the outdoor industry and sporting goods companies and brands. Learn more at: https://highlineoutdoor.com

Show more...

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Accelerating Your Brand Mission - Christian Lepley

Outdoor Industry Executive Voices

55 minutes 22 seconds

2 years ago

Accelerating Your Brand Mission - Christian Lepley

Today, I sit down with a marketing maven with deep roots in the outdoor, endurance sports, nutrition, and fashion industries.

Christian Lepley takes us through his journey from an ad agency to spearheading innovative campaigns for Levi Strauss & Co., The North Face, a VF Company, and GU Energy Labs.

Listen now to hear us discuss launching buzz-worthy campaigns and professional pizza making.

Christian's curated magazine list

Like The Wind

https://www.likethewindmagazine.com/

Adventure Journal

https://adventure-journal.com/

Trails Magazine

https://trailsmag.net/

Monocle

https://monocle.com/

01:28 Christian's entry point into the outdoor industry

04:20 MO when taking on VP of Marketing at GU Energy Labs

08:51 Creating Buzzworthy content

09:17 We don't know exactly

10:21 creating emotion

10:58 Most powerful emotions

16:09 Do you need to be authentic?

20:33 Difference between agency side versus brand side

29:50 Endemic or general Marketing agencies in the outdoor industry

33:05 Transitioning your marketing from agency to in-house

Highline Outdoor Group

https://www.highlineoutdoor.com/

LinkedIn https://www.linkedin.com/in/outdoorindustryrecruiter/