In this episode, I chat with Wouter Harink from Genflows agency about building sophisticated omnichannel outbound systems that create inescapable customer journeys.
We dive deep into his "trident approach" combining cold email, LinkedIn DMs, and cold calling with Clay-powered automation, achieving impressive results like 78% LinkedIn acceptance rates and 25% phone pickup rates. Wouter shares his philosophy on treating outbound as a complete customer lifecycle rather than individual touchpoints, explaining how his team uses webhooks and Make integrations to seamlessly connect replies across channels and ensure prospects "can't escape" once they show interest. We also cover his data-driven approach to evaluating AI versus human SDRs, the challenge of attribution across multiple lead sources, and his upcoming "Claytopia" agency launch focused on complex data enrichment and pipeline management projects.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:35) Genflows Business Model: Outbound to Clay Agency Transition
(01:28) Client Portfolio: VC, PE, and "Boring Businesses"
(03:41) The Wow Factor: Bringing Companies into the Future
(04:20) Omnichannel Outbound: The "Trident" Approach
(06:47) Customer Lifecycle Philosophy: "When Not If" Conversion
(08:16) The Last Mile Problem in Outbound
(12:36) Complex Attribution and Multi-Channel Systems
(12:48) Agency Journey: E-commerce to Marketing to Outbound
(17:52) Learning from Client Churn and Communication Gaps
(19:06) Pricing Philosophy: Mutual Investment for Success
(21:56) AI vs Human SDRs: Data-Driven Decision Making
(24:46) Contact Information and Claytopia Launch
🔗 CONNECT WITH WOUTER
👥 LinkedIn
💻 Email: wouter@genflowsagency.com
🔗 CONNECT WITH SAURAV
💻 Website
👥 LinkedIn
📧 Email: saurabh@salesrobot.co
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