In this episode of the Outbound Wizards podcast, I sit down with Niklas Huetzen, founder of Automindz Solutions, an AI and automation agency specialized in the recruitment space.
Nik shares his journey from running a failed e-commerce business during COVID to building recruitment systems for a Dubai-based agency that grew from 14 to 100 people. We explore his unique approach to recruitment outbound, where he monitors companies around the clock, aggregating hiring signals like multiple job postings, employee movements, and skill gaps into a centralized Airtable database. This data infrastructure enables highly contextualized AI messaging that goes far beyond basic personalization. Nik explains why recruitment is different from typical B2B sales, you're filling two pipelines (candidates and clients), and your product can say no. We discuss his multi-channel strategy combining email, LinkedIn connection requests, cold calling, and InMail, along with his lead scoring system that prioritizes which prospects get which channel based on hiring signal strength. Nik also shares candid lessons about focus and niche selection, explaining why his agency initially struggled by targeting too many industries before committing fully to recruitment. Looking ahead, he reveals his vision for agentic AI, building personal AI assistants for every recruiter that can autonomously build daily prospect lists and take actions based on structured data.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:36) What Automindz Does: AI & Automation for Recruitment
(02:16) Why Recruitment? The Client & Candidate Pipeline Challenge
(04:15) The Airtable System: Aggregating Hiring Signals
(06:20) Beyond Job Scraping: Context-Driven Personalization
(08:15) Multi-Channel Strategy: Email, LinkedIn, Cold Calling, InMail
(10:20) Lead Scoring: Prioritizing High-Signal Prospects
(11:35) InMail Strategy: Building Candidate Networks Over Time
(13:24) Industry Evolution: From Transactional CV Sending to Value Advisory
(15:51) Nik's Journey: Failed E-Commerce to Recruitment to Clay
(17:05) The Niche Selection Mistake: Why They Initially Avoided Recruitment
(18:13) The Biggest Learning: Stick to One Thing, Compound Your Knowledge
(19:54) Future Vision: Agentic AI Assistants for Every Recruiter
(22:44) Where to Find Nik and Automindz Solutions
🔗 CONNECT WITH NIK
👥 LinkedIn
💻 Website
🎥 YouTube
🔗 CONNECT WITH SAURAV
💻 Website
👥 LinkedIn
📧 Email - saurabh@salesrobot.co
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