In this episode, I chat with Ankit from The Kiln about his approach to GTM engineering and building sophisticated Clay workflows for clients.
We explore three compelling case studies: a CRM re-engagement campaign that generated 40-50 positive responses, a personalized outreach strategy using intent signals, and a creative Dreamforce campaign that scraped LinkedIn posts to pre-book meetings with attendees. Ankit shares his philosophy on strategic personalization and discusses how timing-based campaigns around industry events can dramatically boost response rates. Ankit also shares his vision for the future of the space: increasingly micro-targeted, intent-based campaigns as broad outreach becomes commoditized, and AI tools making GTM engineering accessible to non-technical sales professionals through natural language interfaces.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:35) What The Kiln Does: Custom GTM Implementation
(02:06) CRM Re-engagement: Mining Existing Leads for Quick Wins
(02:49) Strategic Personalization: First Line + Case Study Selection
(05:27) IOT Client Example and Industry Context
(05:58) Dreamforce Campaign: Event-Based Outreach Strategy
(07:43) Events as High-ROI Outreach Opportunities
(08:00) Ankit's Background: From Physics to GTM Engineering
(09:10) Naval Ravikant's Influence and LinkedIn Ghostwriting Origins
(09:51) The Future: Micro-targeting and Intent-Based Campaigns
(11:02) AI Accessibility: From Cursor to Devin for GTM
🔗 CONNECT WITH ANKIT
🔗 CONNECT WITH SAURAV
💻 Website
👥 LinkedIn
📧 Email - saurabh@salesrobot.co
🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)
👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.
