In today's episode, I talk to Georgios from Relevance about building outbound systems for early-stage startups and why focusing on accelerator-backed companies became their winning niche.
We explore how Relevance evolved from list building to full-service outbound strategy, and why they specifically target "builder" founders who excel at product development but struggle with sales. Georgios shares their approach to signal-based prospecting, explaining how they use Clay to identify high-intent prospects rather than relying on generic demographics. We discuss their philosophy on strategic positioning in segmented markets, the importance of understanding founder personas, and why the tight-knit accelerator network creates powerful referral channels. Georgios also reveals their testing methodology for messaging and their vision for scaling through partnerships with top startup accelerators.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:21) What Relevance Does and Business Model
(00:57) Evolution from List Building to Full Strategy
(02:32) Why Focus on Early-Stage Startups
(03:58) Identifying "Builder" vs "Seller" Founders
(05:42) Signal-Based Prospecting with Clay
(07:06) Strategic Market Positioning
(08:28) Understanding Founder Personas
(10:11) The Accelerator Network Effect
(10:58) Testing and Messaging Methodology
(11:11) Scaling Through Partnerships
(14:00) Closing and Contact Information
🔗 CONNECT WITH GEORGIOS
🔗 CONNECT WITH SAURAV
💻 Website
👥 LinkedIn
📧 Email - saurabh@salesrobot.co
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