In today's episode, I chat with Nayab Osaf, a GTM engineer at StackOptimise, about her journey from HR recruiter to outbound expert and how her team achieves remarkable results through high-volume testing and AI-powered personalization.
We dive deep into StackOptimise's aggressive testing methodology, where Nayab launched 13 different campaigns in one day to rapidly discover message-market fit. She shares her philosophy on combining email, LinkedIn, and cold calling into an effective multi-channel strategy, and explains why adaptability is the key skill for succeeding in the rapidly evolving outbound space. Nayab also discusses the future of the industry, including Clay's new AI-powered lead generation feature and what it means for GTM engineers and agencies.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:21) What StackOptimise Does and Target Clients
(01:27) Most Creative Campaign Story
(04:04) The 13-Campaign Testing Strategy
(07:31) Message-Market Fit Discovery Process
(08:36) Email vs LinkedIn vs Cold Calling
(11:26) Nayab's Journey into GTM Engineering
(14:21) Creative vs Technical Skills in GTM
(15:00) Future of Outbound and Clay's New Features
(17:22) Where to Find Nayab
🔗 CONNECT WITH NAYAB
🔗 CONNECT WITH SAURAV
💻 Website
👥 LinkedIn
📧 Email - saurabh@salesrobot.co
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