In today's episode, I chat with Orestas, VP of Accounts at A-Sales, about running successful multi-channel outbound campaigns across Europe and globally.
We explore their comprehensive approach that combines cold email, cold calling, and LinkedIn outreach, diving into how they've booked over 3,000 meetings by sending 5+ million emails. Orestas shares fascinating case studies, including their work with Google on account-based marketing campaigns targeting Fortune 5000 companies, and a field service management software campaign that generated 600 appointments in 8 months. We discuss the importance of industry-specific channel selection, the power of aged domains for Outlook deliverability, and why maintaining close feedback loops with clients is crucial for lead quality.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:23) What A-Sales Does and Services Offered
(01:30) First 30-60-90 Days Client Onboarding Process
(05:17) Google Account-Based Marketing Case Study
(06:45) Field Service Management Software Success Story
(09:19) Multi-Channel vs Single-Channel Approach
(10:12) Cold Calling for Local Business Industries
(11:35) Cold Email and LinkedIn for Commercial Clients
(12:37) Managing Outlook Deliverability Challenges
(13:21) Using Aged Domains for Better Inbox Rates
(14:09) Orestas's Journey into Sales and Lead Gen
(15:36) Building Case Studies and Social Proof
(17:24) Learning Clay, Instantly, and Other Tools
(18:47) Future of GTM and Outbound Space
(21:10) Where to Connect with Orestas
🔗 CONNECT WITH ORESTAS
🔗 CONNECT WITH SAURAV
💻 Website
👥 LinkedIn
📧 Email - saurabh@salesrobot.co
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