In this episode, Ben and Kristen unpack one of the most overlooked foundations of successful outbound sales: clear, intentional messaging and a dialed-in ideal client profile. If you've ever felt like your outreach just isn’t landing—or you’re attracting the wrong types of clients—this episode is your roadmap to getting it right. 🎯 Topics include: How to actually define your ideal customer (not just say “accidental landlord”) Aligning your operations and sales promises Using customer feedback to refine your messaging Why your postcard didn’t work—and how to fix it Tiered service models for different client types And yes... why ChatGPT won’t save your sales strategy (without the right input) Whether you’re new to outbound or refining your process, this episode is packed with real talk, practical insights, and a few spicy rants.