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In this episode, I’m sharing my top 6 lessons from 2024 about cold outreach & prospecting (outbound): personalized mini websites, account-based messaging, cold calling, branded caller IDs, targeting early adopters, and competitor-aware messaging.
These strategies can help you scale outbound and turn it into your #1 growth engine.
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Chapters:
(00:00) Key Learnings from 2024
(01:31) Mini Websites
(05:26) Account-Based Messaging
(12:51) Cold Calling: Still King in 2024
(15:01) Branded Caller ID
(16:58) Targeting Early Adopters
(22:03) Competitor-Aware Messaging