What does it take to turn post-purchase chaos into a competitive advantage?
In this episode, we sit down with Murray Watts, Head of Strategic Partnerships at Route, to explore what best-in-class post-purchase experiences actually look like – and how brands can unlock profit, loyalty, and growth where most still bleed margin.
With a background spanning medical device sales, tech, and now e-commerce logistics, Murray shares what he’s learned from a decade of working with brands across the spectrum – and why taking care of customers after checkout is quickly becoming the most important (and most overlooked) revenue lever in D2C.
Plus, Murray shares how Route helped a luxury brand throw a Paris Hilton-backed event and save their marketing budget – and why that kind of partnership is the future.
This episode is a must-listen for anyone in D2C ops, CX, or retention – or anyone wondering how to stay profitable when customer expectations (and costs) just keep rising.