OOTB #27 | Rethinking ERP for DTC Brands with Sharoon Thomas from Fulfil.IO

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Out of the Box

Margherita Carrozzo and Abby Justinger

31 episodes

1 day ago

Out of the Box is a podcast born from a simple belief: logistics deserves more visibility. Too often, people stumble into this industry by chance – only to discover its depth, complexity, and impact on our daily lives. We bring clarity and transparency to logistics by sharing insightful, accessible conversations with voices from across the industry – technology innovators, consultants, distributors, and passionate advocates alike. Our goal is to create high-quality, conversational content that makes logistics more understandable, more visible, and more exciting for everyone.

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All content for Out of the Box is the property of Margherita Carrozzo and Abby Justinger and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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OOTB #27 | Rethinking ERP for DTC Brands with Sharoon Thomas from Fulfil.IO

Out of the Box

33 minutes 3 seconds

6 months ago

OOTB #27 | Rethinking ERP for DTC Brands with Sharoon Thomas from Fulfil.IO

ERPs aren’t exactly known for being exciting – but Fulfil.IO is changing that. In this episode, we sit down with Sharoon Thomas, Co-Founder and CEO of Fulfil.IO, to talk about what it really takes to build modern ERP software for fast-moving DTC brands.

Sharoon shares how growing up inside a logistics-driven family business shaped his passion for inventory and operations (yes, even before the internet), and how his team is rethinking everything from product development to AI integration.

We talk about:
- Why DTC brands need a completely different kind of ERP
- Real-world applications of AI that are actually working inside Fulfil
- How Fulfil builds without product managers or a roadmap — on purpose
- Why they left the VC path to grow on their own terms
- What the future of ERP might look like (spoiler: it includes voice, chat, and zero training manuals)

Whether you're scaling a DTC brand or just want to understand how ERP software is evolving fast – this is one to queue up.