Out of the Box is a podcast focused on the challenges, triumphs, and perspectives of the next generation of marketing leaders - those of us cracking the code where growth and storytelling intersect. We're shining a spotlight on the marketers doing revolutionary work, building businesses through unique approaches, and breaking out of the box.
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Out of the Box is a podcast focused on the challenges, triumphs, and perspectives of the next generation of marketing leaders - those of us cracking the code where growth and storytelling intersect. We're shining a spotlight on the marketers doing revolutionary work, building businesses through unique approaches, and breaking out of the box.
Optimizing your monetization strategy with cross-team collaboration | Alice Muir, Phiture
Out of the Box
41 minutes 53 seconds
2 years ago
Optimizing your monetization strategy with cross-team collaboration | Alice Muir, Phiture
In this episode of Out of the Box, our host Jess Overton, Sr. Director of Sales and Partnerships at ironSource Aura, sits down with Alice Muir, Senior Growth Consultant on the Retention Team at Phiture, a Mobile Growth Consultancy. They discuss key guidelines for perfecting the mixed model strategy to reach different audiences, how to ensure all teams plug into the work of monetization, and how to mitigate risks when you begin A/B testing your strategy.
Tune in here or read the transcript: https://www.is.com/community/podcasts/out-of-the-box/alice-muir-phiture-monetization-models/
Out of the Box
Out of the Box is a podcast focused on the challenges, triumphs, and perspectives of the next generation of marketing leaders - those of us cracking the code where growth and storytelling intersect. We're shining a spotlight on the marketers doing revolutionary work, building businesses through unique approaches, and breaking out of the box.
