Welcome to the Out of Hours podcast - the podcast for those creating things that should exist in the world, out of hours.
I’m Georgia Ritter, founder of OutofHours.org, the community for people with side projects.
On this show, I’ll explore the stories of people who have followed their curiosity, been brave, and started a side project, only to turn it into something much bigger than they ever thought possible. I’ll explore the stories of nonprofits, businesses, creative projects and social movements - to understand the practical first steps they took, the doors these small ideas opened and the magic that happens when you start taking your own ideas seriously.
Hosted on Acast. See acast.com/privacy for more information.
Welcome to the Out of Hours podcast - the podcast for those creating things that should exist in the world, out of hours.
I’m Georgia Ritter, founder of OutofHours.org, the community for people with side projects.
On this show, I’ll explore the stories of people who have followed their curiosity, been brave, and started a side project, only to turn it into something much bigger than they ever thought possible. I’ll explore the stories of nonprofits, businesses, creative projects and social movements - to understand the practical first steps they took, the doors these small ideas opened and the magic that happens when you start taking your own ideas seriously.
Hosted on Acast. See acast.com/privacy for more information.
Hello everyone and welcome back! Thanks for your patience with this episode - it’s been a busy few weeks. Today on the podcast we have Rory Sutherland, the Vice Chairman of Ogilvy UK and the founder of the behavioural science practice at Ogilvy.
Rory doesn’t have a side project that we discuss, but he does have some of the sharpest insights on creative thinking and how to stay creative.
Rory is arguably one of the most influential behavioural scientists in the world - his TED talks have over 7 million views. He also writes a column for the Spectator, serves on the advisory board of The Evolution Institute, and is the former President of the IPA (Institute of Practitioners in Advertising). Rory is a master of creative thinking and new ideas. He’s written a best selling book called Alchemy: The Surprising Power of Ideas That Don't Make Sense - all about how irrational ideas matter in the age of the rational. In this podcast we talk about all sorts of things - if you’ve come across Rory before you’ll know quite how unwieldy conversation with him becomes. We talk about why he would love to sell air conditioners, why Elon musk should build a modern day trailer business, why he thinks the Industrial Revolution was largely because of good marketing, the homogenisation of modern society, and if he believes AI can ever replace an irrational human mind, and how to sell climate solutions that change behaviour. It’s quite the conversation, let me know what you think via comments!
Hosted on Acast. See acast.com/privacy for more information.